Meet The Bella Family
In 2005, Vickie Herd started her first company providing care for individuals with developmental disabilities. Her entrepreneur drive was sparked by her devotion her son Chad Herd, with Down Syndrome. Thus, Extended Family Disability Services, LLC began and was family ran from the start! Including her daughter Leslie Cole, her son-in-law Chad Cole, her youngest daughter Ashley Guerrero and her oldest child Chad Herd.
Knowing that a successful business had come into fruition with the dynamic bond of having her children working together, Vickie knew she had the perfect team to open her second business, Bella Rose Estate in 2013. Both companies are involved in several nonprofit organizations and enjoy giving back to the community.
"What sets us apart from other venues is working with us. You're not another bride or another event, you become part of our family."
Leslie & Chad Cole
Leslie Cole joined the original family business, Extended Family Disability Services LLC in 2006, managing the employees and working with individuals with developmental disabilities. With her drive for customer service, event planning and strong management skills she transitioned to Bella Rose in 2013 and acquired her wedding planning certificate in 2015.
Chad Cole joined Extended Family Disability Services in 2011 working with his brother-in-law Chad Herd and individuals with developmental disabilities. In 2013 he also started working at Bella Rose Estate where his personalization, compassion, and patience were a perfect fit for the new family business.
In 2019, Vickie unexpectedly passed from pancreatic cancer, Leslie and her husband Chad Cole assumed ownership of Bella Rose Estate and Extended Family Disability Services to continue her mother's legacy. This power duo just began a new venture in vacation rentals, called Bella Rose Vacation Rentals. The couple actively manages, owns, and operates all three companies to ensure every event, client, and guest receives the highest level of customer service. In 2020, Leslie & Chad became a family of three, welcoming their beautiful son into the world. In their free time, they enjoy traveling, time on the lake, and spending time with their family.
The youngest family member, Ashley Guerrero, joined Extended Family Disability Services in 2006 as a teacher for the day program, assisting adults with disabilities and independent living skills. In 2016 Ashley started working with Bella Rose Estate in the accounting department. She actively manages all accounting, customer service and vendor relations for both companies.
Outside of work Ashley enjoys cooking and spending time with her husband and her seven-year-old son.
Originally from San Diego, Aubrey moved to Las Vegas for school and graduated with a degree in Hospitality for Event Planning from the University of Nevada - Las Vegas. She absolutely fell in love with wedding planning due to an internship at a local Las Vegas event venue, where she later became a coordinator. Aubrey helped plan over 200 weddings and special events before moving to Arizona with her husband.
In 2018, Aubrey joined the Bella Rose Estate family as a wedding & event coordinator. She was promoted to venue manager in 2021 and actively attends to all the day to day activities at the Estate. Her background in interior design, experience, and attention to detail will make your dream wedding day a reality!
Outside of work, Aubrey loves to hike, spend time with her husband, kids, and travel as much as possible!